I'm Nazmul. I work as a Technical SEO Analyst at Giant Marketers, helping clients with all things related to technical SEO and the latest developments...Read more
Want to make your FAQ pages stand out in the SERP?
The best way to do it and optimize your website’s FAQ page is by adding a FAQ schema. FAQ schema helps Google to understand the context of your content and helps to add the FAQs in the search listing. This will help boost your SEO ranking, organic traffic, CTR by making the FAQs appear under your site in the SERP.
But the unfortunate part is, still maximum people don’t even know about this hack. So, if you are also wondering how do I add a FAQ schema to my WordPress site, this guide will help you out.
In this guide, we will discuss how to add FAQ schema in wordpress using Yoast SEO with all other required information. So, are you ready to learn to add FAQ schema on your FAQ page? If yes, then let’s dive in.
Do You Really Need an FAQ Schema?
If your website has a FAQ page or product support page, adding an FAQ schema can help you in many ways. It is actually a markup code used on pages that included questions and answers. If done accurately, you can make the most out of these benefits.
When you add FAQ schema on your webpage, it helps Google to understand that this page consists of questions and answers.
In this way, Google may choose your FAQ page to reward you with an enhanced search listing. For example, Google may list your page with a FAQ rich snippet directly below your website in the SERP.
In fact, some experts believe that the FAQ schema increases the chances of getting visible in Google’s People Also Ask (PAA) box. This improved visibility in search engine result pages helps websites by bringing more traffic. Besides, FAQ schema is well-known to improve web pages’ CTR.
Not only these, but FAQ schema also makes your site appear as an authority on your specific niche. Moreover, it makes your content comprehensible for search engines and helps them to process your content for voice search.
So, if you want to increase your chances of getting these benefits, you must need to implement a FAQ schema on your FAQ pages. With that in mind, you need to make sure to follow Google’s guidelines for implementing FAQ schema. Otherwise, you won’t be eligible to get the rich snippet.
Does Yoast SEO Do Schema?
Yoast SEO plugin has been implementing fully-featured schema.org since its version 11.0. From then, it creates structured data for every page on websites.
Yoast is featured with a FAQ content block that automatically adds structured data without needing any coding on your FAQ page to help in getting a rich result in SERP.
Note: You can use the Yoast SEO plugin to add FAQ schema only if you use block editor. If you are a custom editor user, you can’t use this plugin.
How to Add FAQ Schema in WordPress Using Yoast SEO
The easiest way to add FAQ schema in wordpress is using plugins, as they will handle everything and don’t require you to do any coding. So, let’s see how to add FAQ schema in wordpress using Yoast SEO.
1. Install the Yoast SEO Plugin
To install the Yoast SEO plugin, go to your WordPress dashboard > Plugins > Add New > search with Yoast SEO.
Once the plugin appears, click on the “Install Now” button and “Activate” it.
2. Create a FAQ Schema Block
Now, it’s time to create the FAQ schema block on your blog post. So, go to the post you need to add the FAQ schema, and then click the (+) button. Now, another box will appear, from the search box, type Yoast and select the “Yoast FAQ” option.
3. Add Questions and Answers
Next, put the first question and answer into the FAQ schema block. If required, you can add images by selecting “add image” from the right side.
Once done, click on “Add question” to add more FAQs. Lastly, select publish or Update (if the post is already published) to save the changes.
How Do I Add a FAQ Schema in Classic Editor Using Plugin?
So far, we have seen how to use Yoast SEO Plugin to add FAQ schema in Block Editor. But if you are a classic editor user, then how do you use FAQ schema?
Well, in that case, you can use the “FAQ Schema WordPress plugin.” So, let’s see how this plugin works.
Step 1: Install and Activate The FAQ Schema WordPress Plugin
Just like you install other WordPress plugins, install this plugin too. Simply, go to plugins, navigate to “Add New,” and search with the “FAQ Schema WordPress” plugin. Once you get the plugin, just Install and Activate it.
Step 2: Turn ON the FAQ Schema Button
- Now, go to the post to which you want to add the FAQ schema.
- At this point, notice the FAQ Post Option box appears at the bottom of the post on your WordPress site.
- Navigate to that box and click on the arrow you see from the top right of this box.
- Then turn on the “FAQ on/off this post” button.
Step 3: Add Questions and Answers to The Page
- To add the FAQs, select the FAQ schema button and then click on the FAQ title.
- Place your first question and answer at the FAQ title bar and FAQ description box.
- You can add images to the FAQs if required by selecting “Add Media.”
- Then keep adding all your other FAQs by clicking on the “Add New” button.
Step 4: Generate Shortcode and Placement
After adding the FAQ, scroll down slightly, and you’ll get the shortcode here. Just copy it, go to the main post and add the shortcode box. To do so, you need to select the (+) button, type “shortcode” at the search button, and click the “shortcode” button.
Then, paste the shortcode into this box.
Step 5: Publish the Post
Lastly, make the post publish or if the post is already published, simply, update it. And then, view the post, and you will see the FAQ schema added to your post. Don’t forget to see this Documentation for more details about this useful plugin.
How to Check Your FAQ Schema?
When you use plugins to add FAQ schema, the chances of making mistakes become almost zero. Still, if you want to ensure that everything is going correctly, you can do the following-
Using Google Search Console
Use Google Search Console to test if there is any error and indexed FAQ schema. So, log in to your Google Search Console account, then navigate to the enhancement button from the dashboard, and select FAQ.
After that, you will see something like the above image. The green color indicates no error. Also, by clicking the “Complete” button from the details section, you can see all the URLs with FAQ schema.
Using Google’s Rich Result Tester
Use Google’s Rich Result Tester to see the eligibility of your page for a rich snippet. Simply, paste your FAQ post URL into the search box of this tool and click on “Test URL.”
Submit Your FAQ Post to Google
Once you test the above things and publish or update your FAQ post, now you need to request Google to re-index the page. This way, you can see the changes in 30 minutes at the SERP.
So, log in to your Google Search Console account and paste the URL of your post into the top bar of the page. Then, select “Enter” and you will see a new page, from here select “Request Indexing.”
Adding FAQ schema on your site’s FAQ pages is really easy when you are using the Yoast SEO plugin. Still, there are some drawbacks with this plugin, as you can only use it with the block editor. It is not compatible with the classic editor.
But don’t worry along with discussing how to add FAQ schema in wordpress using Yoast SEO, we have also shared how to use FAQ Schema WordPress for the classic editor.
Finally, we hope you have found this guide helpful. So, what are you waiting for? Start implementing FAQ schema on your FAQ page and make the most out of its advantages.
Also, don’t forget to share your thoughts about this guide and experience of using FAQ schema by commenting below. In case of any other help, feel free to Contact Us. We would love to help you out.
I'm Nazmul. I work as a Technical SEO Analyst at Giant Marketers, helping clients with all things related to technical SEO and the latest developments in search. My interest in the technical side of SEO was sparked early on in my digital marketing career, and has increased with each project I've worked on - both agency-side and now within SEO Tools.