8 Best WordPress Google Analytics Plugins in 2023

Choosing the right Google Analytics plugin is essential for gaining valuable insights into your website’s performance and user behavior. In this article, we will provide a detailed review of the best WordPress Google Analytics plugins available. We will explore the features, functionalities, and benefits of each plugin to help you make an informed decision that aligns with your tracking requirements.

Reviewing four popular plugins, namely ExactMetrics, MonsterInsights, Enhanced Ecommerce Google Analytics, GA Google Analytics, Analytify, WP Statistics, Matomo and WP Google Analytics Events, we will delve into their key features, details, and pricing. By analyzing their strengths and weaknesses, we will identify the standout plugin that offers the most comprehensive solution for tracking and analyzing your website’s data.

Whether you need general website statistics, event tracking capabilities, or advanced ecommerce analytics for your WooCommerce store, this review will guide you towards selecting the best Google Analytics plugin that suits your specific needs.

1. ExactMetrics

ExactMetrics is a feature-rich Google Analytics plugin designed specifically for WordPress websites. With over 1 million users, it offers a comprehensive solution to set up and leverage the full potential of Google Analytics without the need for coding or hiring developers.

Key Features of ExactMetrics:

1. Accurate Tracking: Easily set up all the advanced Google Analytics features with just a few clicks, ensuring precise data collection and analysis without any technical expertise.
2. Google Analytics Dashboard: View essential Google Analytics stats directly within your WordPress dashboard, providing actionable insights and saving time.
3. Dual Tracking (GA3 and GA4): Seamlessly track website data in both Universal Analytics (GA3) and Google Analytics 4 (GA4), ensuring compatibility and future readiness.
4. Real-time Stats: Monitor real-time website traffic, user behavior, traffic sources, and more, allowing you to make informed decisions promptly.
5. Ecommerce Tracking: Enable enhanced eCommerce tracking for popular plugins like WooCommerce, Easy Digital Downloads, and MemberPress, simplifying sales analysis and conversion optimization.

ExactMetrics goes beyond basic analytics script implementation by offering advanced event tracking. This feature allows you to capture crucial user behavior data within WordPress without the need for technical skills or developer assistance. The plugin is designed to cater to the needs of small businesses, leveling the playing field by providing enterprise-level analytics capabilities at an affordable cost.

Why Choose ExactMetrics?

• Accurate Data Insights: Get a comprehensive view of your website’s performance and user behavior through advanced tracking features, enabling data-driven decision-making.
• Easy Integration: ExactMetrics offers a seamless setup process, eliminating the need for coding or technical knowledge, so you can start harnessing the power of Google Analytics quickly.
• GDPR and CCPA Compliance: The plugin ensures compliance with privacy regulations like GDPR and CCPA, making it safe and reliable for collecting user data while adhering to legal requirements.
• Extensive Integration Options: ExactMetrics integrates with popular plugins such as WooCommerce, Easy Digital Downloads, MemberPress, WPForms, Gravity Forms, and more, allowing you to track and analyze specific actions and conversions within your website.
• Comprehensive Reports and Insights: Gain access to custom analytics reports, including overview reports, ecommerce reports, publisher reports, search console reports, and more, providing valuable insights to optimize your website’s performance and drive growth.

Pricing of ExactMetrics

ExactMetrics offers different pricing plans to cater to various needs:

• Plus: Ideal for small businesses and publishers, priced at $99.50 per year, including features like analytics dashboard, email summaries, popular posts, engagement tracking, and more.
• Pro: Geared towards eCommerce sites and businesses, available at $199.50 per year, providing additional features like ecommerce reports, form conversions, user journeys, Google Optimize integration, and priority support.
• Agency: Tailored for marketing and web development agencies, priced at $399.50 per year, offering features like multisite support, client management, and premium support.

ExactMetrics offers a free version as well, but the Pro and Agency versions unlock advanced features and priority support to help you make the most of your Google Analytics data and boost your website’s performance.

2. MonsterInsights

MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million active installs. It simplifies the process of connecting your WordPress site with Google Analytics, allowing you to make data-driven decisions and grow your business with confidence.

Key Features MonsterInsights:

1. Quick and Easy Setup: MonsterInsights makes it effortless to set up Google Analytics on your WordPress site with just a few clicks, eliminating the need for coding or hiring a developer.
2. Google Analytics Dashboard: The plugin provides an analytics dashboard right within your WordPress admin area, allowing you to view actionable reports without leaving your site.
3. Google Analytics Enhanced Ecommerce Tracking: With MonsterInsights, you can easily enable ecommerce tracking for your WooCommerce or Easy Digital Downloads store, gaining valuable insights into your online sales.
4. GDPR Compliance: MonsterInsights helps you comply with GDPR regulations by providing features like IP anonymization, cookie consent, and integration with popular GDPR plugins.
5. Custom Dimensions Tracking and Event Tracking: The plugin allows you to track custom dimensions and events in Google Analytics, providing you with more granular data about user behavior and interactions on your site.

MonsterInsights offers a comprehensive solution for harnessing the power of Google Analytics on your WordPress site. It simplifies the setup process, provides a user-friendly dashboard, and offers advanced tracking capabilities for ecommerce, custom dimensions, and events. Whether you’re a small business owner, blogger, or ecommerce site owner, MonsterInsights is the go-to plugin for unlocking the full potential of Google Analytics.

Why This Plugin Is For You:

• If you want an easy and efficient way to set up and manage Google Analytics on your WordPress site.
• If you need actionable insights and reports directly in your WordPress dashboard.
• If you run an ecommerce store and want to track sales and customer behavior.
• If you value GDPR compliance and want to ensure your analytics tracking aligns with privacy regulations.
• If you want to track custom dimensions and events to gain deeper insights into user interactions on your site.

Pricing of MonsterInsights:

• Plus: $99.50/year (50% savings): Suitable for small businesses and publishers who want to do more, with support for 1 site and standard analytics features.
• Pro: $199.50/year (50% savings): Designed for ecommerce sites and businesses seeking significant results, offering advanced analytics features, ecommerce tracking, and support for 5 sites.
• Agency: $399.50/year (50% savings): Geared towards marketing and web development agencies, providing support for 25 sites, advanced access control, and client license management.

Note: The pricing mentioned above reflects the discounted rates at the time of writing and may be subject to change.

3. Enhanced Ecommerce Google Analytics

Enhanced Ecommerce Google Analytics is a WordPress plugin designed specifically for WooCommerce store owners who want to track and analyze their sales and product performance using Google Analytics. This plugin integrates seamlessly with WooCommerce and provides advanced tracking capabilities, including support for Universal Analytics, eCommerce event tracking, and integration with Facebook Pixel.

Key Features:

1. Enable Ecommerce Tracking: Easily enable Google Analytics Ecommerce tracking for your WooCommerce store, allowing you to capture valuable data about purchases and customer behavior.
2. Track Purchase Events: Track the purchase events on your website, including the “thank you” page, to gain insights into your revenue, conversion rates, and order values.
3. Facebook Ad Conversion Tracking: Enable Facebook Pixel integration to track conversions from your Facebook ad campaigns, providing you with valuable data to optimize your advertising efforts.
4. Page View Tracking: Track page views on every page of your website, allowing you to understand user engagement and identify popular content.
5. Conversion Value Submission: Submit the conversion value to Google Analytics and Facebook Analytics, providing accurate revenue data for your marketing analysis.

Enhanced Ecommerce Google Analytics is a powerful plugin that seamlessly connects your WooCommerce store with Google Analytics and Facebook Pixel. It enables comprehensive tracking of transactions, product performance, and conversion events, empowering you to make data-driven decisions to optimize your ecommerce business. With easy installation and integration, this plugin offers advanced features such as Google Adwords and social media ad conversion tracking, making it an excellent choice for WooCommerce users looking to maximize their analytics capabilities.

Why This Plugin For You:

1. If you have a WooCommerce store and want to harness the power of Google Analytics to track and analyze your sales data, this plugin offers a seamless integration and provides in-depth insights.
2. Enhanced Ecommerce tracking is crucial for understanding customer behavior, measuring the effectiveness of your marketing campaigns, and optimizing your online store.
3. The plugin offers quick and easy installation directly from the WordPress interface, making it accessible to users with varying technical expertise.
4. By enabling Ecommerce tracking, you can gain valuable insights into your revenue, conversion rates, and order values, helping you make data-driven decisions to grow your business.
5. The Pro version of the plugin offers additional features, including integration with multiple analytics tools, Google AdWords conversion tracking, integration with Woopra and Gosquared analytics tools, and Twitter ad E-commerce conversion tracking.

Pricing :

The Google Analytics plugin itself is free to use, and Google Analytics offers a free version that includes reports and features specific to ecommerce. However, certain features and additional integrations may be available in the Pro version of the Enhanced Ecommerce Google Analytics for WooCommerce plugin, which can be purchased separately. Pricing details for the Pro version can be found on the plugin’s website.

4. GA Google Analytics

GA Google Analytics is a WordPress plugin that seamlessly connects your website to Google Analytics, providing you with powerful tracking and analytics capabilities. With support for various tracking methods and Google Analytics 4, this lightweight and feature-rich plugin offers a simple and efficient way to integrate Google Analytics into your WordPress site.

GA Google Analytics Key Features :

1.  Google Tag (gtag.js), Universal Analytics (analytics.js), and Legacy (ga.js).
2. Enables easy integration with Google Analytics 4, allowing you to take advantage of the latest features and tracking capabilities.
3. Offers support for essential Google Analytics features such as Display Advertising, Enhanced Link Attribution, IP Anonymization, Force SSL, Tracker Objects, Google Optimize, and User Opt-Out.
4. Provides a sleek and intuitive plugin settings page, allowing you to customize the tracking code and toggle various options.
5. Ensures fast performance and stays up to date with the latest tracking code, ensuring accurate and timely data collection.

GA Google Analytics is a feature-rich plugin that simplifies the integration of Google Analytics into your WordPress website. With easy setup and configuration, it provides detailed insights into your website’s performance, user behavior, and traffic sources. This plugin supports various tracking features, including page views, events, and custom dimensions, allowing you to customize your analytics data according to your specific needs. With its user-friendly interface and compatibility with the latest Google Analytics tracking codes, GA Google Analytics is a reliable and efficient solution for tracking and analyzing your website’s data.

Why This Plugin For You:

1. If you want to track and analyze your website’s performance using Google Analytics, this plugin provides a hassle-free integration solution for your WordPress site.
2. Whether you prefer using the latest Google Analytics 4 or the traditional Universal Analytics, this plugin supports both tracking methods, allowing you to choose the one that best suits your needs.
3. With its lightweight nature and optimized code, the plugin ensures your website’s performance remains fast and efficient while providing robust tracking capabilities.
4. The user-friendly settings page makes it easy to configure and customize the tracking code, giving you full control over how data is collected and analyzed.
5. Whether you’re a beginner or an experienced user, this plugin’s simplicity and regular updates ensure it remains compatible with the latest WordPress versions and Google Analytics features.

GA Google Analytics Pricing:

GA Google Analytics offers a free version that covers the essential tracking and analytics features. However, for more advanced functionality and premium support, a Pro version is available for purchase. The Pro version includes features such as Visitor Opt-Out Box, multiple tracking codes, live preview of tracking codes, custom code support, and more. Pricing for the Pro version starts at $59 per year for a single site license, with discounted options available for multiple sites or developer licenses.

5. Analytify

Analytify is a powerful Google Analytics plugin for WordPress that simplifies the process of tracking and analyzing website analytics. With its intuitive interface and comprehensive set of features, Analytify allows you to effortlessly integrate Google Analytics into your WordPress dashboard, providing you with actionable insights and statistics.

Analytify Key Features:

1. Offers a user-friendly Google Analytics dashboard within your WordPress admin panel, presenting statistics in a beautiful and useful manner.
2. Provides comprehensive data and insights, including visitors, page views, new vs. returning visitors, top pages, geographic data, social media statistics, real-time reporting, and more.
3. Enables enhanced eCommerce tracking for popular plugins like WooCommerce and Easy Digital Downloads, allowing you to monitor product clicks, impressions, add-to-cart clicks, and other vital eCommerce data.
4. Supports search engine optimization efforts by providing traffic data for individual blog posts and pages, helping you identify top-performing content and make data-driven decisions.
5. Offers additional features like automated email reports, Google Analytics system stats, goal tracking reports, frontend tracking reports using shortcodes, and compatibility with GDPR-compliant plugins.

Analytify is a comprehensive Google Analytics plugin designed to provide real-time insights and analytics directly within your WordPress dashboard. With a user-friendly interface and intuitive reporting, this plugin simplifies the process of understanding your website’s performance metrics. Analytify offers easy installation, custom dashboards, detailed visitor reports, and goal tracking, enabling you to track key metrics and make informed decisions to improve your website’s performance. Whether you’re a beginner or an advanced user, Analytify offers the tools and features needed to effectively analyze and optimize your website’s analytics data.

Why This Plugin For You:

1. If you want to easily access and analyze your website’s Google Analytics data directly from your WordPress dashboard, Analytify provides a seamless solution.
2. The plugin’s comprehensive data presentation and intuitive interface make it easy for both beginners and experienced users to understand and leverage Google Analytics insights.
3. With its enhanced eCommerce tracking capabilities, Analytify is an excellent choice for online store owners using WooCommerce or Easy Digital Downloads, helping you optimize your sales and conversion rates.
4. By providing real-time reporting, social media statistics, and page-level analytics, the plugin offers valuable insights into your website’s performance, enabling you to make data-driven decisions to improve your online presence.
5. The availability of automated email reports, search engine optimization data, and compatibility with GDPR-compliant plugins adds to the plugin’s versatility and usefulness for various website owners.

Analytify Pricing:

Analytify offers both free and premium versions. The free version provides essential tracking and analytics features, while the premium version, starting at $59 per year for a single site license, unlocks additional advanced features such as real-time stats, campaign tracking, Google Optimize integration, forms tracking, custom dimensions, and more. Premium licenses are available for multiple sites or developers, providing enhanced support and access to all premium add-ons.

6. WP Statistics

WP Statistics is a comprehensive WordPress plugin that allows you to track and analyze your website’s statistics in a simple and privacy-conscious manner. With this plugin, you can gain valuable insights into your website’s visitors, their behavior, and the performance of your content.

WP Statistics Key Features:

1. Visitor Data Records: Track and analyze visitor information such as IP addresses, referring sites, browsers, search engines, operating systems, countries, and cities.
2. Stunning Graphs and Visual Statistics: Visualize your website’s statistics through beautiful graphs and charts, making it easier to understand and interpret the data.
3. Referral and Search Engine Analysis: Get insights into the number of visitors coming from different search engines and referring sites, allowing you to optimize your marketing efforts.
4. Content Statistics: Analyze your content based on categories, tags, and writers, helping you identify the most popular and engaging pieces of content on your website.
5. Data Export and Reporting: Export your statistics in various formats such as TSV, XML, and CSV, and set up statistical reporting emails to receive regular updates on your website’s performance.

WP Statistics is a popular WordPress plugin that offers a simple and privacy-focused solution for tracking your website’s statistics. With its GDPR compliance and data storage on your server, this plugin ensures user privacy while providing valuable insights into visitor data, including IP addresses, referring sites, browsers, and more. It offers detailed visual statistics, top visitor locations, search engine analytics, and support for exporting data in various formats. WP Statistics is an excellent choice for website owners who prioritize privacy and want an easy-to-use tool for understanding their website’s performance.

Why This Plugin For You:

1. If you want a simple yet powerful tool to track your website’s statistics, WP Statistics offers an intuitive interface and comprehensive data recording.
2. The privacy-conscious approach of this plugin ensures that all data is stored locally on your WordPress server, eliminating the need to send user data to external sources.
3. The stunning visual representations of your website’s statistics make it easier to identify trends, patterns, and areas for improvement.
4. By analyzing visitor data, search engine referrals, and content performance, you can make informed decisions to optimize your website and enhance the user experience.
5. WP Statistics is GDPR compliant, ensuring that your users’ privacy is protected while providing you with valuable insights to grow your business.

WP Statistics Pricing:

WP Statistics is available as a free plugin with the option to purchase premium add-ons for advanced features. The pricing for premium add-ons starts at $39 per year, offering additional functionality and customization options.

7. Matomo Analytics

Matomo Analytics is a powerful Google Analytics alternative that prioritizes data ownership, privacy, and user insights. This WordPress plugin allows you to gather valuable information about your website’s visitors while maintaining control over your data and ensuring compliance with privacy regulations.

Matomo Analytics Key Features:

1. Data Ownership: All data collected through Matomo Analytics is stored on your WordPress server, giving you complete ownership and control over your data.
2. Easy Installation: Installing Matomo Analytics is straightforward and doesn’t require any coding or technical knowledge, making it accessible to WordPress users of all skill levels.
3. Privacy Protection: Matomo Analytics includes features to protect user privacy, such as anonymization of data and IP addresses, an opt-out feature embedded into your website, and GDPR compliance tools.
4. Comprehensive Analytics: Gain insights into various aspects of your website, including ecommerce features (compatible with WooCommerce, Easy Digital Downloads, and MemberPress), campaign tracking, visitor profiles, dashboards, segmentation, real-time reports, and much more.
5. Extensibility: Matomo Analytics offers a growing marketplace of plugins and extensions, allowing you to extend its functionality and tailor it to your specific needs.

Matomo is a powerful alternative to Google Analytics, offering complete control and ownership of your analytics data. As an on-premise or cloud-based solution, Matomo enables you to track and analyze website performance, visitor behavior, and conversions without relying on third-party services. With its robust features, including enhanced ecommerce tracking, campaign tracking, and real-time reports, Matomo provides comprehensive insights for data-driven decision-making. By prioritizing user privacy and offering extensive customization options, Matomo stands out as an excellent choice for website owners seeking full control over their analytics data.

Why This Plugin For You:

1. If you value data ownership and want full control over your analytics, Matomo Analytics provides a secure and privacy-focused solution.
2. The user-friendly interface and out-of-the-box features make it easier to set up and start gathering insights compared to more complex alternatives like Google Analytics.
3. By protecting user privacy and complying with regulations such as GDPR, Matomo Analytics helps you build trust with your audience and ensures ethical data practices.
4. The extensive range of analytics features available, including ecommerce tracking, campaign analysis, visitor profiles, and real-time reports, allow you to make informed decisions and optimize your website’s performance.
5. Whether you’re a small business owner, an ecommerce store, or a large organization, Matomo Analytics offers pricing options that suit your needs, with a free version available for basic analytics and premium paid features for advanced functionality.

Matomo Analytics Pricing:

Matomo Analytics offers different hosting options, including self-hosted on your own servers (Matomo On-Premise) or using Matomo Cloud. Matomo On-Premise is free to use, while Matomo Cloud pricing starts at 19 EUR per month for hosting on their servers. Both options provide 100% data ownership and full privacy compliance.

8. WP Google Analytics Events

WP Google Analytics Events is a powerful WordPress plugin that simplifies event tracking in Google Analytics. With this plugin, you can easily set up and track various user interactions and elements on your website without the need for writing complex JavaScript code.

Key Features of WP Google Analytics Events :

1. Event Tracking: Create events in Google Analytics whenever visitors interact with specific elements on your website, such as scrolling, clicking on buttons, viewing videos, banners, email links, and more.
2. Event-driven Goals: Set up goals in Google Analytics based on user interactions, allowing you to track and measure the success of specific actions on your website.
3. In-page Navigation Tracking: Gain insights into how visitors navigate through your website, enabling you to optimize the user experience and identify potential bottlenecks.
4. Call-to-Action Performance Comparison: Compare the performance of different call-to-action buttons to determine which ones are most effective in driving user engagement and conversions.
5. Contact Form Submissions: Track form submissions on your website, helping you understand how users engage with your contact forms and measure the effectiveness of your lead generation efforts.

WP Google Analytics Events is a user-friendly plugin that allows you to easily track events in Google Analytics without writing complex code. With this plugin, you can create events based on visitor interactions and view specific elements on your website, such as scrolling, video views, and button clicks. It eliminates the need for manual JavaScript coding, making event tracking accessible to WordPress users of all skill levels. The pro version offers additional features like link tracking, self-hosted media tracking, and YouTube/Vimeo support. WP Google Analytics Events is an excellent choice for website owners looking to gain insights into user engagement and behavior through event tracking.

Why This Plugin For You:

1. If you want to gain deeper insights into user behavior and track specific interactions on your website, WP Google Analytics Events simplifies the process without requiring coding skills.
2. In-page tracking is essential to measure KPIs accurately, and this plugin allows you to track events and gather valuable data without the need for extensive JavaScript coding.
3. The plugin seamlessly integrates with Google Tag Manager, enabling you to achieve tracking functionalities beyond what is possible with the default settings.
4. By utilizing event tracking, you can set up meaningful goals in Google Analytics, measure conversions, and understand user engagement with your website.
5. WP Google Analytics Events Pro version offers additional tracking capabilities, such as one-click link tracking, enhanced event data, self-hosted media tracking, YouTube and Vimeo support, and advanced plugin management permissions.

WP Google Analytics Pricing:

WP Google Analytics Events is available as a free plugin. However, there is a Pro version available for purchase on their website. The Pro version is priced at $79 for 1 site with 1-year support and updates, $149 for 5 sites with 1-year support and updates, and $199 for 20 sites with 1-year support and updates.

Conclusion:

At last, having a reliable and efficient Google Analytics plugin is essential for WordPress website owners who want to gain valuable insights into their website’s performance, user behavior, and conversions. ExactMetrics, MonsterInsights, Each of the mentioned plugins, including Enhanced Ecommerce Google Analytics, GA Google Analytics, Analytify, WP Statistics, Matomo, and WP Google Analytics Events, offers unique features and functionalities to cater to different user preferences and requirements.

By considering your tracking requirements and the features provided by each plugin, you can make an informed decision to optimize your website’s performance and gain valuable insights into user behavior.