I'm Nazmul. I work as a Technical SEO Analyst at Giant Marketers, helping clients with all things related to technical SEO and the latest developments...Read more
In today’s digital landscape, having a fast and optimized website is crucial for success. Images play a significant role in enhancing the visual appeal of your website, but they can also contribute to slower load times if not optimized properly. That’s where WordPress image optimization plugins come into play. These plugins offer a range of features to compress, resize, and optimize images, ensuring faster page load times and improved user experience.
In this article, we will explore some of the best WordPress image optimization plugins available in the market. We will delve into their key features, benefits, and pricing options to help you make an informed decision. By implementing these plugins, you can enhance your website’s performance, boost SEO rankings, and provide a seamless browsing experience to your visitors.
1. ShortPixel
ShortPixel is a powerful image optimization plugin designed to enhance the performance of your WordPress website. With its comprehensive set of features, easy-to-use interface, and frequent updates, ShortPixel has gained popularity among over 300,000 active installations according to WordPress. This freemium plugin offers both free and paid plans to cater to the needs of various website owners.
Key Features Of ShortPixel
- Image Compression: ShortPixel enables you to compress various image formats such as JPG, PNG, GIF, WebP, and AVIF, reducing their file sizes without compromising quality.
- PDF Compression: In addition to images, ShortPixel allows you to compress PDF documents, optimizing them for faster loading times.
- WebP and AVIF Support: You can convert JPEG, PNG, and GIF images to the modern WebP and AVIF formats, which offer better compression and improved website performance.
- Smart Cropping: With the new Smart Cropping feature, ShortPixel not only optimizes your thumbnails but also regenerates them to fully display the subject of the image. This is especially useful for e-commerce websites or any site where images play a crucial role in showcasing products or supporting content.
- Compatibility and Versatility: ShortPixel seamlessly integrates with various WordPress plugins such as galleries, sliders, and e-commerce platforms like WooCommerce. It is also compatible with WP Retina 2x for automatic compression of retina images.
ShortPixel offers both lossy and lossless image compression options to suit your specific needs. Lossy compression reduces file sizes significantly while maintaining high image quality, making it suitable for most website optimization purposes. On the other hand, lossless compression retains the original image quality but with a less dramatic reduction in file size.
The plugin is lightweight and resource-efficient, ensuring that it works well with any type of web hosting, including shared, cloud, VPS, or dedicated servers. It can optimize images stored in your WordPress Media Library, as well as images in galleries or sliders like NextGEN or Modula. Additionally, you can even optimize images added directly via FTP.
ShortPixel supports the next generation image formats WebP and AVIF, which offer better compression than traditional formats while maintaining visual quality. By enabling WebP and AVIF on your website, you can improve your website’s performance and attract more visitors.
Some Use Cases
- Improved SEO Ranking: Optimizing your images with ShortPixel enhances your website’s loading speed, leading to better SEO rankings and increased organic traffic.
- Better User Experience: Compressed images result in faster page loading times, providing a seamless and engaging experience for your website visitors.
- Efficient Media Management: ShortPixel automatically compresses and optimizes new images you upload, ensuring your media library remains optimized without manual intervention.
- E-commerce Optimization: With Smart Cropping and the ability to optimize thumbnails, ShortPixel is particularly beneficial for e-commerce websites, helping you showcase products effectively and drive more sales.
- Multisite Compatibility: ShortPixel is fully compatible with WordPress multisite installations, allowing you to optimize images across multiple sites with a single API key.
Pricing of ShortPixel
ShortPixel offers various pricing plans to cater to different website owners’ needs. The ShortPixel Unlimited plan, priced at $99 per year, allows you to optimize an unlimited number of images on a single website. For users with multiple domains or higher optimization requirements, there are Unlimited 5 and Unlimited 10 plans available at $399.99 and $699.99 per year, respectively.
In addition to the paid plans, ShortPixel provides 100 free credits per month, and you can purchase additional credits starting from $4.99 for 5,000 image credits.
ShortPixel also offers a 30% commission affiliate program, allowing you to earn money by promoting the plugin to others.
2. EWWW
EWWW Image Optimizer is a powerful plugin that helps you optimize your website’s images, resulting in faster loading times, improved bounce rates, and enhanced SEO. With its advanced optimization algorithms and seamless integration, EWWW Image Optimizer is designed to make your visitors happier and keep them coming back for more.
EWWW Key Features
- No Speed Limits: EWWW Image Optimizer allows you to optimize images of any file size, with no restrictions on speed or quantity.
- Pixel-Perfect Optimization: The plugin utilizes industry-leading tools and progressive rendering techniques to ensure smooth handling and optimal compression/quality ratio for JPEG, PNG, and PDF files.
- Adaptive Conversion: EWWW Image Optimizer intelligently converts images to the most suitable format (JPG, PNG, GIF, or WebP) to achieve the best results.
- Comprehensive Coverage: The plugin optimizes all images on your website, not just those in the WordPress Media Library, ensuring that no image gets left behind.
- Safety and Support: EWWW Image Optimizer prioritizes the security of your communications with top SSL encryption, and provides top-notch support to address any questions or issues you may encounter.
EWWW Image Optimizer offers automatic optimization for all your images, both existing ones and new uploads. It compresses, scales, and converts images to the next-generation WebP format to ensure optimal performance across different devices and screen sizes.
The plugin also includes a bulk optimization feature that allows you to optimize all your images from a single page, including those in the Media Library, your theme, and various pre-configured folders. It is compatible with popular plugins such as BuddyPress, NextGEN Gallery, WPML, and many others, ensuring smooth integration with your existing setup.
EWWW Image Optimizer provides support for WebP images, offering automatic conversion with Easy IO. Alternatively, you can generate WebP versions of your images with the Bulk Optimizer and deliver them to supported browsers using various methods, such as Apache-style rewrite rules or JS WebP Rewriting.
The plugin also offers WP-CLI support, allowing you to run bulk optimization processes from the command line for faster and more efficient performance. Additionally, EWWW Image Optimizer is compatible with CDN services like WP Offload Media, ensuring seamless integration with your content delivery network.
Use Cases of EWWW
- Website Speed Optimization: By reducing image file sizes, EWWW Image Optimizer significantly improves website loading times, providing a better user experience and reducing bounce rates.
- SEO Improvement: Faster-loading websites receive better search engine rankings, and optimizing images with EWWW Image Optimizer helps enhance your SEO efforts.
- Efficient Media Management: The plugin automatically compresses and optimizes new image uploads, freeing you from manual optimization tasks.
- Compatibility with Plugins and Themes: EWWW Image Optimizer is extensively tested with various plugins and themes, ensuring compatibility and smooth operation in different WordPress environments.
- Multisite Support: The plugin works seamlessly with WordPress multisite installations, allowing you to optimize images across multiple sites using a single installation.
EWWW Pricing
EWWW Image Optimizer offers monthly and annual billing options with different plans to fit your needs.
- Standard: $7/month (2 months free with annual billing)
- Unlimited Images
- 1 Site
- Auto-Compress
- Auto-WebP
- Lazy Load
- Auto-Scale
- Watermark Images
- JS/CSS Optimize
- SWIS Performance
- US, EU & East Asia CDN
- 200 GB Bandwidth
- Growth: $15/month (2 months free with annual billing)
- All Standard features
- 10 Sites
- Global CDN Delivery
- 400 GB Bandwidth
- Custom Domain
- Infinite: $25/month (2 months free with annual billing)
- All Growth features
- Unlimited Sites
- 800 GB Bandwidth
- Site Speed Audits
Optimizing your website’s images with EWWW Image Optimizer is an investment in better website performance, user experience, and SEO. Start your trial and enjoy the benefits today!
3. reSmush.it
reSmush.it Image Optimizer is a plugin that offers free image optimization using the reSmush.it API. With reSmush.it, you can reduce the size of your images based on advanced algorithms, resulting in optimized images that enhance your website’s performance. The plugin supports JPG, PNG, and GIF files up to 5MB in size.
reSmush.it Key Features
- Image Optimization: reSmush.it utilizes advanced algorithms to optimize images, reducing their file sizes and improving website performance.
- Bulk Optimization: The plugin includes a bulk operation feature that allows you to optimize all your images with just a few clicks.
- Optimization Level Control: You can adjust the optimization level according to your needs, balancing image quality and file size.
- Exclusion Options: reSmush.it provides an option to exclude specific images from the optimization process, giving you control over which images to optimize.
- Free Service: reSmush.it is a free API that provides image optimization services to various CMS platforms, including WordPress, Drupal, Joomla, Magento, and Prestashop.
reSmush.it Image Optimizer is a widely used plugin, trusted by more than 400,000 websites across different CMS platforms. It offers a user-friendly interface and simple configuration options for optimizing your images. The plugin’s bulk optimization feature allows you to optimize all your pictures with just a couple of clicks, making the optimization process quick and efficient.
With reSmush.it, you can exclude specific images from the optimization process, ensuring that essential images or those already optimized by other means are not affected. This flexibility allows you to have granular control over your image optimization.
The reSmush.it API is free and supports image optimization for files up to 5MB in size. This makes it suitable for optimizing a wide range of images without compromising on quality.
Few Use Cases
- Website Performance Optimization: Optimizing images with reSmush.it reduces their file sizes, resulting in faster loading times and improved website performance.
- Bandwidth Optimization: By reducing image file sizes, reSmush.it helps optimize bandwidth usage, particularly beneficial for websites with limited hosting resources or bandwidth constraints.
- CMS Compatibility: reSmush.it is compatible with various CMS platforms, making it suitable for optimizing images on websites built with WordPress, Drupal, Joomla, Magento, and Prestashop.
- Improved User Experience: Faster-loading images contribute to a better user experience, reducing bounce rates and increasing engagement on your website.
- Free Image Optimization: reSmush.it provides free image optimization services, allowing you to optimize your images without incurring any additional costs.
reSmush.it Pricing
reSmush.it Image Optimizer is a free API that offers image optimization services for various CMS platforms, including WordPress. The plugin allows you to optimize your images without any additional charges.
Optimizing your images with reSmush.it is a cost-effective way to enhance your website’s performance and improve user experience. Try it today and enjoy the benefits of efficient image compression!
4. Optimole
Optimole is a comprehensive image optimization plugin designed to enhance your website’s performance by reducing image file sizes while maintaining excellent quality. With automated features and a range of innovative functionalities, Optimole makes it effortless to optimize your images and improve the speed and efficiency of your website.
Key Features of Optimole
- Smaller Images, Same Quality: Optimole uses advanced compression techniques to significantly reduce image sizes without compromising quality, ensuring your website loads quickly.
- Fully Automated: With Optimole, you can set up the plugin and let it automatically optimize all your images, freeing you from manual optimization tasks.
- Support for All Image Types: The plugin supports various image formats, including JPG, PNG, GIF, BMP, and TIF, ensuring compatibility with your website’s image library.
- Retina and WebP Support: Optimole offers full support for Retina and WebP images, delivering high-resolution images to compatible devices for a superior viewing experience.
- Machine Learning-Powered Compression: Utilizing machine learning algorithms, Optimole provides advanced image compression that finds the perfect balance between file size reduction and image quality.
Optimole streamlines the image optimization process by leveraging cloud-based transformation techniques. Once installed, the plugin replaces your image URLs with cloud-based URLs. The actual image optimization takes place in the cloud when a user requests an image. Optimole applies specific transformations based on the visitor’s device, ensuring each image is perfectly sized for optimal display. The optimized images are then delivered to the visitors, resulting in faster loading times and improved user experience.
The plugin offers format-based optimization, allowing it to optimize images based on their formats. It can convert images to the next-generation WebP format for visitors using WebP-capable browsers, providing even greater file size reduction and improved performance.
Optimole includes a cloud library feature that allows you to offload your website’s images to the Optimole Cloud, reducing the storage space required on your server. This feature enables easy image sharing across multiple websites connected to Optimole.
In addition to image optimization, Optimole provides lazy loading capabilities without relying on jQuery, ensuring a smoother and more efficient loading experience for your visitors. It also supports watermarks, enabling you to add watermarks to your images automatically.
Most Use Cases
- Website Speed Optimization: Optimole’s image optimization capabilities improve website loading times, resulting in a faster and more responsive user experience.
- Device-Specific Optimization: Optimole optimizes images based on the visitor’s device, ensuring that images are perfectly sized for optimal display on different screen sizes and resolutions.
- Compatibility with Page Builders: The plugin is fully compatible with popular page builders like Elementor, allowing you to optimize images within your page builder layouts seamlessly.
- Cloud Library Offloading: By offloading your images to the Optimole Cloud, you can reduce server storage requirements and easily share images across multiple connected websites.
- Effortless Automation: Optimole’s automated optimization process saves you time and effort by optimizing images automatically, freeing you to focus on other aspects of your website.
Optimole Pricing
Optimole offers flexible pricing options to suit your needs:
- Starter: $19.08/month (billed yearly)
- Unlimited Sites
- Unlimited Images
- 50,000 Visits Monthly
- Auto Scaled Images
- Machine Learning Compression
- AVIF Support
- Smart Lazy-Loading
- Cloudfront CDN (400+ locations)
- Unmetered Bandwidth
- 12-24h Email Support
- Business: $90.83/month (billed yearly)
- Monthly Visits Volume: 250K
- Unlimited Sites
- Unlimited Images
- 1 x Custom Domain
- Auto Scaled Images
- Machine Learning Compression
- AVIF Support
- Smart Lazy-Loading
- Cloudfront CDN (400+ locations)
- Unmetered Bandwidth
- 12h Email & Chat Support
- Custom: Flexible Pricing
- Unlimited Sites
- Unlimited Images
- More than 10 Million Visits Monthly
- Auto Scaled Images
- Machine Learning Compression
- AVIF Support
- Smart Lazy-Loading
- Cloudfront CDN (400+ locations)
- Unmetered Bandwidth
- <4h Email & Live Chat Support
Choose the Optimole plan that suits your website’s needs and enjoy the benefits of streamlined image optimization and improved website performance.
5. WP-Optimize
WP-Optimize Cache is a powerful all-in-one WordPress performance plugin that boosts your website’s speed and efficiency through caching, database cleaning, and image compression.
WP-Optimize Key Features
- Database Cleaning: WP-Optimize Cache allows you to clean and optimize your WordPress database, removing unnecessary data such as spam comments, revisions, and expired transient options. This process enhances database efficiency and reduces bloat.
- Image Compression: The plugin offers image compression functionality, reducing the file sizes of your images without sacrificing quality. By compressing images, you can significantly improve page load times.
- Page Caching: WP-Optimize Cache provides page caching capabilities, creating static HTML versions of your pages for faster loading times. Caching reduces server load and improves overall website performance.
- Minify and Combine CSS and JavaScript: With WP-Optimize Cache, you can minify and combine your CSS and JavaScript files, reducing the number of requests and improving page load speed.
- Browser Cache: The plugin enables browser caching, instructing client browsers to reuse cached resources (HTML, CSS, JS, images) if no changes have been made since the last request. This further improves performance and reduces server load.
WP-Optimize Cache offers a comprehensive set of optimization features to improve your WordPress website’s performance. The plugin’s database cleaning functionality removes unnecessary data and optimizes tables, ensuring efficient database operation. It also reduces the size of your database by eliminating old revisions, spam comments, and other unused data.
Image compression is another essential feature of WP-Optimize Cache. By reducing the file sizes of your images, the plugin improves page load times and overall website performance. You can compress PNG, JPG, GIF, BMP, and TIF images, benefiting from bulk compression and an intelligent lossy compression algorithm.
The page caching feature generates static HTML versions of your pages, which are served to visitors for faster loading times. Caching reduces the load on your server and enhances the user experience by delivering content quickly.
WP-Optimize Cache also includes the ability to minify and combine CSS and JavaScript files. Minification reduces the file size by removing unnecessary characters, while file combining reduces the number of requests made to the server, improving page load speed.
The plugin enables browser caching, allowing client browsers to reuse cached resources if no changes have been made since the last request. This optimization technique further enhances website performance and reduces server load.
Use Cases of WP-Optimize
- Database Optimization: WP-Optimize Cache’s database cleaning features help improve database efficiency and reduce bloat, resulting in faster database operations and improved website performance.
- Image Optimization: By compressing images, WP-Optimize Cache reduces file sizes, leading to faster loading times and improved user experience.
- Page Speed Improvement: The plugin’s caching capabilities generate static HTML versions of your pages, reducing server load and significantly improving page load times.
- CSS and JavaScript Optimization: Minifying and combining CSS and JavaScript files reduces the number of requests made to the server, resulting in faster page rendering and improved performance.
- Browser Caching: Enabling browser caching allows client browsers to reuse cached resources, minimizing server requests and further improving website speed.
WP-Optimize Pricing
WP-Optimize Cache offers a free version with comprehensive optimization features. Premium features and support are available through the Premium version.
6. TinyPNG
TinyPNG is a powerful WordPress plugin that optimizes your JPEG, PNG, and WebP images to enhance website performance. By integrating with the popular image compression services TinyJPG and TinyPNG, this plugin automatically optimizes your images, resulting in faster page load times and improved user experience.
Key Features of TinyPNG
- Automatic Image Optimization: TinyPNG automatically optimizes new images as they are uploaded to your WordPress site, ensuring that every image is compressed for optimal performance.
- Background Optimization: The plugin offers advanced background optimization, allowing you to continue your workflow without interruptions while the optimization process takes place.
- Bulk Optimization: Easily optimize your existing media library by initiating a bulk optimization process that compresses all unoptimized images at once.
- Resize Large Images: With TinyPNG, you can set a maximum width and/or height for large image uploads, automatically resizing them to more reasonable dimensions for better browser display.
- Additional Optimization Options: The plugin supports progressive JPEG encoding for quicker display, preserves copyright metadata and creation date in your original images, and even offers compression for animated PNG files.
TinyPNG works seamlessly by utilizing the TinyJPG and TinyPNG services. When you upload an image to your WordPress site, each resized version of that image is sent to the TinyJPG or TinyPNG service for analysis and optimization. Based on the content of the image, the service applies the best possible optimization strategy. The optimized image is then sent back to your WordPress site, replacing the original image with a smaller, compressed version.
On average, JPEG images are compressed by 40-60% and PNG images by 50-80% without any visible loss in quality. This results in faster page load times, reduced storage space usage, and improved bandwidth utilization. By optimizing your images, you enhance the overall performance of your website, providing a better user experience for your visitors.
TinyPNG Use Cases
- Website Speed Optimization: TinyPNG helps improve website speed by compressing images, reducing their file sizes, and enabling faster page load times.
- Improved User Experience: Optimized images lead to quicker rendering, allowing visitors to navigate your website more efficiently and enjoy a smoother browsing experience.
- Bandwidth and Storage Savings: By reducing image file sizes, TinyPNG helps save storage space on your server and reduces bandwidth usage, resulting in cost savings.
- Mobile Optimization: Optimized images load faster on mobile devices, catering to the increasing number of mobile users and improving mobile browsing experience.
- Multilingual Websites: TinyPNG is compatible with WPML, making it an ideal choice for optimizing images on multilingual websites.
TinyPNG Pricing
TinyPNG offers a free plan that allows you to optimize around 100 images per month in a default WordPress installation. The exact number of free optimizations depends on the thumbnail sizes used in your WordPress installation. Additional optimizations can be purchased by switching to a paid account, which removes the limits and allows you to optimize as many images as you need. The pricing starts at $0.009 per image for the next 9,500 images and decreases to $0.002 per compression after 10,000 compressions.
7. Imsanity
Imsanity is a WordPress plugin that automates the resizing of large image uploads, ensuring more efficient storage utilization on your website. With Imsanity, you can set specific size and quality configurations, and the plugin will automatically scale down any image that exceeds the specified dimensions, replacing the original image with the resized version.
Key Features of Imsanity
- Automatic Image Scaling: Imsanity automatically scales large image uploads to more reasonable sizes, optimizing storage space and improving website performance.
- Bulk Resize: The plugin offers a bulk resize feature that allows you to resize previously uploaded images, freeing up disk space and ensuring consistent image sizes across your media library.
- Selective Resizing: Imsanity enables you to resize individual images directly within the Media Library’s List View, giving you flexibility in managing image sizes.
- Customizable Settings: You can configure the maximum width, height, and JPG quality for resized images, tailoring the resizing process to your specific needs.
- File Format Conversion: Imsanity provides the option to convert BMP and PNG files to JPG format, further reducing file sizes and optimizing storage usage.
When a contributor uploads an image to your WordPress site, Imsanity automatically checks if the image exceeds the configured size limits. If the image is larger, Imsanity scales it down to the specified dimensions and replaces the original image with the resized version. This process ensures that large image files are not unnecessarily stored, saving valuable disk space and improving overall storage efficiency.
Imsanity utilizes WordPress’s built-in image scaling functions, making it a reliable and efficient solution for managing image sizes. The plugin does not alter existing images unless you specifically use the bulk resize feature or selectively resize images from the Media Library’s List View.
Use Cases of Imsanity
- Optimized Storage: Imsanity helps optimize storage usage by automatically resizing large image uploads, preventing the storage of unnecessarily large files.
- Consistent Image Sizes: By automatically scaling down images, Imsanity ensures that all images on your website adhere to the specified size limits, providing a consistent user experience.
- Improved Website Performance: Resizing large images reduces the file sizes and improves page load times, resulting in a faster and more responsive website.
- Simplified Image Management: With Imsanity, contributors don’t need to manually resize images before uploading, making it ideal for blogs where users may not be familiar with image scaling.
- Multilingual Compatibility: Imsanity is compatible with multilingual plugins like WPML, making it suitable for optimizing image sizes on multilingual websites.
Imsanity Pricing
Imsanity is a free plugin that offers automatic image resizing and bulk resize features without any additional cost. It provides a valuable solution for efficiently managing image sizes and optimizing storage on your WordPress website.
What’s My Choice?
After reviewing the features and capabilities of the mentioned WordPress image optimization plugins, the best choice for optimizing your images and enhancing website performance is Optimole.
Why I Choose Optimole?
Optimole stands out as an all-in-one solution for image optimization needs. It offers automatic compression, lazy loading, and CDN support, ensuring that your images are perfectly sized for every device and delivered with optimal speed. The plugin’s machine learning-powered compression algorithms provide the best lossy or lossless optimization, resulting in smaller image sizes without compromising quality. Additionally, Optimole offers a cloud-based system, eliminating the need to replace images on your website and enabling real-time optimization.
Why Is It Better Than Others?
- Ease of Use: Optimole offers a user-friendly interface and a seamless setup process.
- Features: Optimole provides a comprehensive range of features, including format optimization, lazy loading, CDN support, and machine learning-powered compression.
- Compression Ratio: Optimole achieves significant compression ratios, reducing file sizes without noticeable loss in image quality.
- Format Optimization: Optimole optimizes images based on their format, ensuring the most efficient compression for each type.
- Lazy Loading: Optimole implements lazy loading without the need for jQuery, resulting in improved page load times and a better user experience.
- CDN Support: Optimole serves images from a global CDN for faster content delivery worldwide.
- Machine Learning: Optimole utilizes machine learning algorithms to optimize images intelligently, producing the best compression results.
- Compatibility: Optimole is compatible with popular page builders like Elementor and works seamlessly with the new block editor in WordPress 5.0.
- Free Version: Optimole offers a fully functional free version, allowing users to experience its benefits before deciding on a paid plan.
- Pricing: Optimole provides flexible pricing options, ensuring affordability and scalability based on users’ needs.
Best 3 Features of Optimole
- Format-Based Optimization: Optimole optimizes images based on their format, utilizing cloud-based transformations and serving images in next-gen formats like WebP and AVIF for maximum efficiency.
- Lazy Loading and CDN Support: The plugin offers lazy loading without jQuery, ensuring a seamless viewing experience without content shifting. It also serves images from a global CDN for free, enhancing speed and reducing the load on your server.
- Machine Learning-Powered Compression: Optimole’s machine learning algorithms analyze and compress images using the best lossy or lossless optimization techniques, resulting in smaller file sizes without sacrificing image quality.
With its comprehensive features, ease of use, and focus on delivering optimized images perfectly sized for every device, Optimole emerges as the top choice for WordPress image optimization plugins.
Conclusion
Choosing the right WordPress image optimization plugin can make a significant difference in your website’s speed, performance, and user satisfaction. Whether you prioritize compression ratios, format optimization, lazy loading, or compatibility with other plugins, there is a solution that fits your needs. Optimizing images not only improves loading times but also contributes to better SEO rankings and overall website performance.
By leveraging the power of these plugins, you can ensure that your website delivers high-quality images in the most efficient way possible. So, take a closer look at the features and pricing options of the plugins discussed in this article, and start optimizing your images to create a faster, more engaging website experience.
I'm Nazmul. I work as a Technical SEO Analyst at Giant Marketers, helping clients with all things related to technical SEO and the latest developments in search. My interest in the technical side of SEO was sparked early on in my digital marketing career, and has increased with each project I've worked on - both agency-side and now within SEO Tools.
